THE OPERATOR'S LIBRARY
Your WooCommerce Store Is Leaving Money on the Table at Checkout
The plain-language manual for turning WooCommerce + FunnelKit into a store that captures the second sale — bumps, upsells, opt-ins, and the automations that run without you.
Instant delivery. Direct digital edition from MMS Vegas.
You did the hard part. You built the store, sourced the products, drove the traffic, and made the sale. And then — at the exact moment a customer has their wallet out and their guard down — your store says “thanks, pay here,” and the conversation ends.
That’s the leak. Not in your traffic. Not in your product. At your checkout.
The default WooCommerce checkout is functional the way a DMV waiting room is functional. It processes people. It does not sell to them. And for most stores, that single screen — the highest-intent moment you will ever get with a buyer — is doing nothing but collecting a card number.
So you go looking for more. More ads. More traffic. A bigger audience. Another channel to pour into the top of the funnel.
But there’s no point pouring more water into a leaky bucket. The most expensive sale you will ever make is the first one, to a stranger. The cheapest, most profitable sale is the second one — to someone who already trusts you, already paid you, already has their card out. Most stores never ask for it.
FunnelKit is the tool that fixes this. It sits on top of WooCommerce and turns that plain checkout into a real selling machine. The catch: it’s deep, and its own documentation assumes you already know your way around. So most operators install it, use a fraction of it, and never get to the part that actually makes money.
Here’s what almost nobody tells you: you don’t need to be a developer to build a checkout that sells.
You need to know which levers exist and how to pull them. That’s it. The order bump at the moment of payment. The one-click upsell that doesn’t make them re-enter a card. The opt-in funnel that turns a visitor into a subscriber you own. The cart-recovery sequence that brings back the ones who left. The post-purchase follow-up that runs on its own, forever, on every order.
None of that is code. All of it is configuration — once you know what the settings mean.
What You’ll Be Able to Build
The Missing Manual for FunnelKit walks through the store stack in the order most operators should actually build it. You’ll be able to:
- Replace the plain WooCommerce checkout with a checkout flow built to convert.
- Add an order bump that makes sense next to the product being purchased.
- Build one-click upsells and downsells without turning the purchase into a maze.
- Create product funnels around the offers that deserve their own path.
- Add opt-in pages and lead capture without creating a separate marketing project.
- Set up abandoned cart and post-purchase automations that keep working after the sale.
- Read the basic numbers so you know what to improve, what to leave alone, and what to stop touching.
It is not a feature tour. It is the build sequence I wish I had when I first opened the plugin.
Who It’s For
This book is for the operator who already runs a WooCommerce store — or is about to — and wants it to earn more from the traffic it already has. If you sell anything online and you’ve felt that FunnelKit was capable of more than you’ve been using it for, you’re right, and this is how you close that gap.
If you don’t run an online store, this one isn’t for you, and I’d rather say so than pretend everything I write is for everyone. (Start with Build a Complete Marketing Department instead.)
About the Author
I’m Brian Kasday. I spent a career in direct-response marketing as a guy who could see what needed building but was hamstrung by the technical skills to build it — always waiting on a developer. The modern tool stack changed that, and FunnelKit is the piece that let me run a real selling machine on WooCommerce without writing code.
I wrote this manual because the tool deserved better instructions than it shipped with — the book I wanted on my own desk when I was staring at a settings screen wondering which toggle did what.
The Close
The tools have never been cheaper. What’s scarce is knowing how to use them. A plain WooCommerce store and a fully-built FunnelKit funnel cost about the same to run — the difference is entirely in what you know.
The Missing Manual for FunnelKit is $29.99, delivered the moment you buy it — yours to read on any device, start to finish, tonight.
P.S. — If you only do one thing after reading: turn on a single order bump that’s an obvious companion to your best-selling product. That one change, on traffic you already have, is the fastest money in this book.
Independent guide. Not affiliated with, endorsed by, or produced by FunnelKit. Written for WooCommerce operators who want plain-English implementation help.