The Operator’s Library

What are you trying to do?

One library, three jobs. The Canon builds judgment, the guides solve problems, the books hold the whole system. Pick the one you need today.

Learn — the Why The Operator’s Canon The timeless ideas: positioning, pricing, customer psychology, and growth. Build judgment. Explore the Canon → Fix — the How Make Guides Production troubleshooting for Make automations. Find the error, get the fix. Open Make Guides → Fix — the How FunnelKit Guides Bumps, upsells, checkouts, and automations — when they won’t fire, fix them here. Open FunnelKit Guides → Build — the How Marketing Guides Run a real marketing department by yourself — one job at a time. Open Marketing Guides →

An MMS Vegas Imprint · Las Vegas, NV

The Operator’s Library

Field manuals, guides, and tools for the people who have to make the system actually work — written from production, not theory.

Verified Current

Every manual and guide is checked against the current release and carries the month it was last verified.

Corrected Openly

When a tool changes or we get something wrong, the fix is dated and noted on the affected guide.

Built by an Operator

Written by one person running the same automations, checkouts, and campaigns these books document. By Brian Kasday →

How the library is made → The Builder’s Brief →

The library · verified current

26Make guides
17FunnelKit guides
9Marketing guides

52 field guides — every one checked against the current release and dated with the month it was last verified.