Tool · Offers

Offer & Pricing Scorecard

Pressure-test an offer from three angles: how much value it promises, how clearly it stands apart, and whether the price holds up. Pick a lens, answer a few questions, and see where it's worth looking first.

Your numbers stay in your browser. This calculator doesn't save or transmit them. The two rating lenses are your own read of the offer, not the market's.

Rate your offer on the four levers of perceived value, popularized by Alex Hormozi. 1 is weak, 5 is strong. Score conservatively — a 3 means you have some evidence, but a reasonable buyer could still hesitate.

How badly does your buyer want this result?

Nice to have4 / 5Desperate for it

How sure are they it'll actually work for them?

Skeptical3 / 5Near-certain

How fast do they get a real result?

Long wait3 / 5Almost immediate

How little do they have to do or give up?

Lots of effort4 / 5Almost effortless

Rate how clearly your offer stands apart — the heart of positioning. 1 is weak, 5 is strong. Score conservatively — a 3 means you have some evidence, but a reasonable buyer could still hesitate.

Can a prospect say what makes you different in one sentence?

Not really3 / 5Yes, sharply

How specific is who you're for?

Everyone2 / 5A defined niche

Can only you honestly make your main claim?

Anyone could2 / 5Only you

At an equal price, is there an obvious reason to pick you?

No clear reason3 / 5Obvious

Enter real numbers. This checks your margin and how your price sits against the value the customer gets.

Your priceWhat the customer pays for the offer.

Cost to deliver oneYour variable cost per sale (product, fulfilment, fees). Cost above price is allowed — that's a real, important case.

Value to the customerYour honest estimate of the dollar value they get. Optional, but it's the point.

The read

Example data

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The profile

Each lever, so you can see the shape, not just the score.

How this is scored (and what to distrust)

An MMS Vegas Imprint · Las Vegas, NV

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