Tool · Offers
See what an order bump at checkout and a one-click upsell after it would add to your average order value, and to the top line. Enter what each offer adds and the share of buyers you expect to take it, and the math does the rest.
Your numbers stay in your browser. This calculator doesn't save or transmit them. The fields start with an example. Replace them with yours.
The read
Example data—
New average
order value
With the bump and upsell.
AOV
lift
Added value per order.
Added revenue
/ period
Across all your orders.
Where the lift comes from
Each offer's expected contribution, per order and across the period.
Expected value per order = bump price × bump take rate plus upsell price × upsell take rate. New average order value = today's AOV + that. Added revenue = orders × the added value per order. Enter each take rate as a share of all base orders that accept the offer, not just the shoppers who saw it — a dashboard that reports acceptance among viewers will overstate the lift here. The take rates are your assumptions, and they vary widely by offer, price, and audience, so treat the output as a what-if, not a forecast. Two things the model leaves out on purpose: it assumes the offers don't change how many base orders you get (a bump is low friction, but a heavy upsell flow can nudge it), and it counts revenue, not profit, so net the offer's own cost and any refunds before you bank it.
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