THE OPERATOR'S LIBRARY

Fix the problem in front of you.

Production-grade, plain-English guides for Make, FunnelKit, and the marketing systems small operators run themselves.

Make Guides

Make Set Variable / Get Variable Not Working? Here’s Every Reason Why

Make’s Set Variable or Get Variable returning empty? The fix is almost always execution order, lifetime scope, or the cross-route trap.

Read the guide →

Make Rate Limit Error (429)? Why It Happens and How to Fix It

A Make rate limit error means requests are outpacing the API’s limit. What triggers a 429, how Make retries it, and how to stop repeats.

Read the guide →

Make Incomplete Executions Piling Up? What They Are and How to Clear Them

Make stores failed runs as incomplete executions. Which errors it retries on its own, how to fix the rest, and why the tab is sometimes empty.

Read the guide →

Make Blueprint Import Not Working? Why Your Imported Scenario Has Broken Connections

A blueprint carries the logic but not the credentials. Why every connection needs rebinding after import, and the other causes worth checking.

Read the guide →

Make Formula Not Working? Why Your Expression Returns the Wrong Value (or an Error)

Commas where Make wants semicolons, display labels inside map(), 1-based indexes — the six formula-breakers and how to spot yours in seconds.

Read the guide →

Make Webhook Not Triggering

Check the Logs tab first — did the request even arrive? Then the schedule setting, the 410 Gone expiry, and the remaining causes in order.

Read the guide →

Browse all Make guides →
Keep the Make checks you’ll use more than once — the Builder’s Companion Kit is free.
SEND ME THE MAKE KIT →

FunnelKit Guides

FunnelKit Express Checkout Not Showing? Every Cause and How to Fix Each

FunnelKit express checkout buttons vanish for seven distinct reasons, and each one has a different fix — here’s how to find yours and solve it fast.

Read the guide →

FunnelKit Downsell Not Showing? Check the Rejection Path First

A FunnelKit downsell not showing is usually a routing problem — check Dynamic Offer Path, the skip rules, and the reject control.

Read the guide →

FunnelKit Order Bump Not Converting? 7 Causes and How to Fix Each

Your FunnelKit order bump is showing up but getting ignored — here’s how to diagnose each cause and pull the right lever to start converting.

Read the guide →

FunnelKit Automation Not Triggering? How to Find Why It Won’t Fire

Split “didn’t fire” from “fired but didn’t send” — then work the trigger, the Active toggle, Runs Once, and tag timing in order.

Read the guide →

FunnelKit Abandoned Cart Emails Not Sending? Here’s How to Fix It

Seven conditions have to line up before a recovery email sends. The full checklist, in the order that finds your broken link fastest.

Read the guide →

FunnelKit One-Click Upsell Not Working? The Reasons It Doesn’t Fire and How to Fix Each

First decide which failure you have: the offer never shows, the charge never lands, or buyers route to the wrong page. Then fix it in order.

Read the guide →

Browse all FunnelKit guides →
Five order bump templates you can put to work today — free.
SEND ME THE TEMPLATES →

Marketing Department Guides

How to Write Marketing Copy With AI (the Solo Operator’s Method)

Why AI copy sounds like AI — and the five-element prompt, iteration protocol, and voice training that make its drafts worth your judgment.

Read the guide →

How to Launch a Product by Yourself: A Solo Operator’s Playbook

A launch is two jobs, not one. The pre-launch ritual, a soft launch to 50–100 people, four numbers to watch, and selling to warm — not cold.

Read the guide →

How to Find Your Niche in a Crowded Market (the Flanking Playbook)

A crowded market is good news. Where the niches hide, how to flank a leader who can’t follow, and reading competitors without a budget.

Read the guide →

How to Stop Competing on Price (Without a Marketing Team)

The price war ends when you stop being a vendor. The “Only We” test, an offer where price is the smallest number on the page, and more.

Read the guide →

How to Write a Sales Page Yourself (Without a Copywriter)

The 10-part structure of a page that converts, the five-element offer underneath it, and how to direct AI through the first draft.

Read the guide →

How to Read Your Marketing Data Without an Analyst

You don’t need an analyst — you need four numbers. What each one is telling you, and the AI workflow that turns them into a decision.

Read the guide →

Browse all Marketing Department guides →
Before you buy another marketing tool, read the five mistakes that cost more than the software — free.
GET THE FIELD GUIDE →